Readers’ comments online regarding The New York Times article, “A Giant Hospital Chain Is Blazing a
Profit Trail” (Creswell and Abelson) express disgust at HCA’s prioritization of
financial gain. However, given that all health care facilities struggle with
the often competing demands of serving patients and generating revenue, I’d
like to dedicate this post to examining more closely just what I find problematic
with HCA’s approach and how it compares to the other hospitals' practices.
First, there’s the concern that profit-seeking will
continually come at the expense of patient care. Patients have been wrongly
screened out; those who are admitted have been treated inappropriately as
doctors make decisions based on what will generate hospital profits (e.g.
ordering unnecessary cardiac surgeries); and these instances have given people
reason to question HCA’s priorities. HCA appears to be giving improper
attention to customers presumed to not be “profitable,” and is willing to cut
corners, safe in the knowledge that even if negative outcomes result the money
lost in settlements will be more than repaid in profits. Both of these problems
have been true of businesses in other industries as well. When I’m at a
restaurant, waiters often notice my age (and my standard “just water for now”)
and proceed to be inattentive to me for the remainder of the meal, seeking out
their big tips elsewhere. (My friends and acquaintances have described similar
treatment, which anecdotally suggests that I don’t just happen to frequent
snooty restaurants or to have a particularly unfortunate rapport with waiters.)
And Walmart has been a frequent recipient of allegations regarding bribery,
corruption, discrimination, employing illegal immigrants, overtime, gender
bias, and destruction of evidence. Though having an inattentive waiter isn’t
life-threatening, having an inattentive nurse is. And though Walmart’s
unethical actions have had a negative impact on thousands of employees, they
haven’t led to significant physical damage or death. Government officials can
attempt to hold businesses accountable, but if their attempts come too late in
the case of HCA people’s lives are at stake in a way that is unparalleled in
other industries.
Then there’s the added problem of HCA leadership associating
success with instating effective regulations, requiring its employees to move
away from making independent judgments in favor of compliance. HCA leadership
consists of members of the Board of Directors, whose members also serve on the
Audit & Compliance, Compensation, Nominating & Corporate Governance,
and Patient Safety & Quality Committees respectively, and only one of whom
holds an M.D. (Stockholders also get to approve how these Committees are
structured.) Regulations are inherent in the legal framework that dominates the
health care industry, and most hospitals are governed by an administration of
non-M.D.s. However, at HCA the policies are more clearly aimed at efficiency
and profit gain: they have used a successful ad campaign to increase their
number of clientele, serve only those who can pay, and keep operating costs to
a minimum. From the perspective of these board members, further success depends
upon emergency room doctors following screening policies more consistently
rather than overriding them; nurses increasing their efficiency in order to
meet quality expectations with minimal staffing; and all employees working
toward meeting hospital-defined targets. Patients too will have to give up
their desire to be treated as unique individuals in favor of being lumped into
categories based on diagnosis. These measures appear practical, but frustrate
health care professionals who want to treat patients their way (a way often based on knowledge and varying amounts of
personal experience) and patients who want personalized treatment. Some may
equate these frustrations with self-centered stubbornness on the part of
physicians, and excessive neediness in patients. But health care is
complicated, and it’s hard to trust that all its nuances can be appropriately
responded to by following protocols.
A related problem is the business model: HCA’s decisions are
made without input from its employees, and its large profits aren’t felt
equally by all its employees either.
In the December 2011 edition of Harvard Business Review, the cover article was about Morning Star,
a large producer of the canned diced tomatoes and tomato paste found in
cafeterias, schools, and businesses across the United States . Written by Gary
Hamel, “First, Let’s Fire All the Managers” describes how the company has
achieved success not despite but rather because of its lack of top-down
administration. He writes of the inefficiency of a “top-heavy management model
that is both cumbersome and costly,” describing how hierarchy “systematically
disempowers lower-level employees,” shrinking their “incentive to dream,
imagine, and contribute,” (4). At Morning Star, every employee writes a
personal mission statement that outlines how he or she will contribute to the
company, and negotiates Colleague Letter of Understandings (CLOU) annually with
associates who are most affected by his or her work. Though this organization
may appear disorderly, it has led to a flexible organization that better
reflects the needs of the company—while fostering the personal engagement of
employees. Additionally, all employees can issue a purchase order (though
colleagues buying similar items meet to maximize buying power) and colleagues
are responsible for hiring new staff when they feel overworked. At the end of
the year, every employee gives and receives feedback from colleagues and every
unit of the business explains its performance to the rest of the businesses;
individual pay is dictated by how much value you add to the company. The result
is a company with inventive, collaborative employees who take initiative and
hold each other accountable, making well-informed and timely decisions that are
rarely unilateral.
Hamel’s critique of businesses with a hierarchy of managers is
an attack of HCA’s business model—and those of all large hospitals where
physicians’ practices are increasingly regulated by hospital administrators. And
his description of the “risk of large, calamitous decisions” for businesses
with a management hierarchy is particularly significant as it relates to HCA,
whose top management includes stockholders like Bain Capital. Morning Star’s business
model sounds like a better fit. The medical community has already recognized
the importance of collaboration, and doctors are increasingly working as
members of teams alongside nurse practitioners, physician assistants, nurses,
physical therapists, and social workers. But without an equal stake in the outcomes,
and with others dictating protocols and standards of care, there is less incentive
for personal investment in the quality of care delivered.
These problems—a lack of focus on quality patient care, overemphasis
on adherence to hospital policies, and a top-down administration—aren’t unique
to HCA. In a recent article in The New
York Times, “Rationing Healthcare More Fairly,” Eduardo Porter described a
recent study of hospital emergency rooms in Wisconsin that found that “victims of severe
traffic accidents without health insurance got 20 percent less care… [and] the
uninsured were 40 percent more likely to die from their injuries,” suggesting
that linking hospital services with patients’ ability to pay is not unique to
HCA. While at the Brigham and Women’s Hospital this week, I overheard nurses
and doctors discussing whether or not to follow a hospital protocol that they
deemed unnecessary (they opted not to). And in another recent Times article entitled “Should Hospitals
Be Run by Doctors?” Tara Parker-Pope writes: “Among the nearly 6,500 hospitals
in the United States, only 235 are run by physician administrators,” despite
the fact that findings in the journal of Social
Science & Medicine last year found that “overall hospital quality
scores were about 25 percent higher when doctors ran the hospital, compared
with other hospitals; For cancer care, doctor-run hospitals posted scores 33
percent higher.” I wonder how much higher the same quality scores would be if
hospitals were run equally by all members of health care teams.
Questioning HCA’s practices is appropriate and warranted. But
the concerns raised cannot be confined to HCA hospitals alone.